Finalist – Prix Picto de la Mode 2024 : Khaled ‘Fhemy’ Mamah

Khaled ‘Fhemy’ Mamah is a versatile photographer from Benin, currently based in Dakar. While his primary focus is fashion photography, He also has a passion for exploring various genres of photography. With an artistic eye and a passion for storytelling through imagery, He weaves narratives that celebrate the beauty and diversity of fashion. From capturing the vibrant fashion scenes of West Africa to exploring global influences, He brings his perspective to the world of fashion photography. As a visual storyteller, his work goes beyond aesthetics, seeking to evoke emotions and spark imagination. Collaborating with talented professionals and having been published in The Washington Post, he creates visuals that showcase the fusion of style, culture, and individuality.

In our hyper-accelerated society, short unions are increasingly common, raising questions about the haste to commit and the durability of relationships. This is the background of 2 FAST ?, the first part of THE ATCHOUTA PROJECT. It aims to explore fashion in a different way, challenging the conventions of traditional editorials through second-hand styling. 2 FAST ? delves into the phenomenon of early divorce in Senegal, calling attention to the speed with which people can marry and then have to separate, often painfully. Through a short film and photos, the editorial recounts a Fast Marriage in four scenes covering the stages of a tumultuous adventure. Styling and make-up play prominent roles in this visual narrative, documenting often complex emotions at every stage. 2 FAST ? transcends fashion to become a true reflection on contemporary relationships, questioning the validity of the saying “Quickly married, quickly divorced.”

Director and Photographer: Khaled Fhemy Mamah (@fhemy.raw)
Production: Donkafele (@donkafele)
Styling: SherLock (@sherlock_lb)
Hair and Make-up: Tahicia Gomez (@tahiland.pro)
Director Assistant: Ariane Vihou (@hoovi)
Styling Assistant: Youssra Kandil (@youssra__kandil)
Behind the Scenes Video Director: Orphéric Azainon (@innocent_azainon)
Original Music: Seraland (@welcometoseraland)
Models: Harry Jardel Allogho Mve (@bighvrry), Ebene Niang (ebene_niang_)
Location: Loman Art House (@lomanart)

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