Finalist – Prix Picto de la Mode 2024 : Shubham Lodha

Shubham Lodha (b. 1994) is a photographer currently based in Mumbai, India. Approaching his subject matter through documentary and collaborative practices, he explores how reality is defined and depicted within the social landscape of contemporary India. He has worked on editorial projects for various national and international publications, including Atmos Magazine, Vogue Italy, Vanity Fair, Metal Magazine, and Colors Magazine. His commercial clients include Royal Enfield, Raw Mango, and IKEA. Recently, his work was exhibited in the “The Offbeat Sari” show at the Design Museum in London.

“Goa Youth is a brief documentation of the lives of a group of teenagers living in the multicultural landscape of North Goa. A coastal state in India, Goa is associated with a carefree lifestyle that invites people from all over the world. I was interested in documenting its youth culture, particularly amongst lifestyle migrants. The series was created in collaboration with Swiss artist and designer Mariel Manuel and stylist Vrinda Narang. Mariel’s garments, hand-made with waste fabrics and found materials, have a contemporary and transient nature that seemed perfect to explore in Goa’s social environment.”

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